Simon Whiteley

Director of Engineering for Advancing Analytics Ltd and Microsoft Data Platform MVP. Simon is a seasoned solution architect & technical lead with well over a decade of Microsoft Analytics experience. A deep techie with a focus on emerging cloud technologies and applying “big data” thinking to traditional analytics problems, Simon also has a passion for bringing it back to the high level and making sense of the bigger picture. When not tinkering with tech, Simon is a death-dodging London cyclist, a sampler of craft beers, an avid chef and a generally nerdy person.